Citizens Advice Scotland are supporting this campaign, which is run by the Poverty Alliance. Citizens Advice bureaux are vital sources of support helping people who are facing poverty in Scotland and we are encouraging our network to also support this campaign. You will have access to a social media toolkit, press release template and template letter for local MPs and MSPs, all downloadable below.
Challenge Poverty Week is designed to highlight the growing problem of poverty in Scotland and showcase the solutions we can all get behind to solve it.
How you can get involved
Citizens Advice Scotland will be supporting Challenge Poverty Week on our social media channels during the live campaign period (5 – 11 October). There is a theme for every day, which we will using to signpost to relevant information from CAS. Bureaux are welcome to share our content or create their own.
Social media toolkit (with CAS logo)
We have provided suggested social media copy for supporting Challenge Poverty Week below in our toolkit and downloadable graphics for use every day during the campaign, all downloadable below. The Poverty Alliance have also provided their own assets, which you can access here.
The key messages of Challenge Poverty Week are:
› Too many people in Scotland are living with the constant pressure of living in poverty. As we plan our economic recovery, we must redesign our economy to reflect the values of justice and compassion we all share.
› By boosting people’s incomes and reducing the cost of living we can solve poverty.
Resources from the Poverty Alliance
Themes and key messages
You can view the daily themes of this campaign and messages here. As always, this just helps to give shape to the media stories and the template content the Poverty Alliance will be sharing and is not intended to be prescriptive.
Graphics for use in the run up to the week
Download Challenge Poverty graphics to use in the run up to the week here.
Social media assets for the week itself
On Wednesday 30 September the Poverty Alliance will share a series of gifs you can use during the week itself, along with suggested captions. Each will highlight solutions to poverty. We will update the link here when it is live.
On the first day of Challenge Poverty Week, Poverty Alliance will share a one minute animation from the Poverty Alliance Twitter account which we would encourage you to share.
Online Activity Calendar
The Poverty Alliance have an online activity calendar to find CPW activities to promote on social media and in the CPW newsletter. To be featured, add your activities including plans to produce social media content.
All other resources to help you get involved in CPW — including activity toolkits, template letters to elected representatives, and framing recommendations — can be found on their website.